Content Writer Job at Included Health, Remote

RXBKb29sSWhXR2ZjSjA3TVpzUFRCMlJwZGc9PQ==
  • Included Health
  • Remote

Job Description

We’re looking for a skilled and versatile Content Writer to join our Consumer Marketing Content & Creative Strategy team. This role plays a crucial part in executing day-to-day member communications that drive registrations, care visits, and ongoing engagement with our services. 

More than just strong writing, we’re looking for someone who can think strategically about the full member journey—connecting messaging across channels, touchpoints, and moments in time, while maintaining a connected and thoughtful voice. You’ll craft clear, compelling content that guides members toward better health outcomes and reinforces our role as their trusted healthcare partner.

Whether it's an onboarding email, a campaign landing page, or a printed flyer handed out at an event, you’ll help ensure every message feels cohesive, on-brand, and meaningful.

You'll partner closely with content strategists, designers, and cross-functional teams, like clinical and product, to create clear, compelling content across a variety of channels to help meet members where they are and motivate them to take action.

Responsibilities:
  • Write, edit, and proof engaging content for member-facing communications, including: Emails and digital campaigns,Web pages and paid search placements, Social media content and paid ads, SEO articles and educational guides, Flyers, mailers, and event materials, Webinar promotional materials and scripts, How-to content and video scripts.
  • Tailor messaging based on audience segment, channel, and conversion optimization best practices and performance insights
  • Collaborate with content strategists and writers, designers, and cross-functional stakeholders to bring campaigns to life
  • Contribute to content calendars, brainstorms, and creative reviews
  • Ensure all content is accurate, on-brand, and aligned with legal and compliance requirements
  • Continuously optimize content based on performance data and stakeholder feedback
Qualifications:
  • Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field
  • 3–5 years of professional writing experience, ideally in healthcare, wellness, or tech
  • A strong portfolio showcasing a range of digital and print content formats and campaigns
  • Ability to write in a clear, human, and motivating tone, with exceptional attention to detail
  • Comfortable working in a fast-paced, collaborative environment 
  • Ability to shift priorities and meet tight deadlines, when needed
  • Experience using content to drive and measure specific business goals like conversion, education, or retention
  • Familiarity with SEO, accessibility principles, and member-first content design is a plus
  • A passion for health equity, accessibility, and simplifying complex topics

Job Tags

Full time, Shift work,

Similar Jobs

Tay Ho

Food Manufacturing Prep Kitchen Employee Job at Tay Ho

 ...Job Summary: The Food Manufacturing Prep Kitchen Employee is responsible for preparing ingredients and materials used in large-scale food production. This role ensures all food items are measured, mixed, and prepared according to recipes and quality standards while... 

Logan Bus Company

School Van Driver Job at Logan Bus Company

 ...School Bus Driver - Salary: $20.40 - $35.05 per hour! STARTING VAN - $20.40 per hour STARTING BIG BUS - $23.50 per hour (WITH A BPS) Logan Bus Company & Affiliates have been in the student transportation industry for over fifty years and have achieved the reputation... 

TeachMe.To

Golf Coach (Private) in Detroit, Michigan | TeachMe.To Job at TeachMe.To

 ...our website: About Us TeachMe.To is the leading peer-to-peer lessons marketplace, on a mission to connect independent Golf coaches in Detroit with aspiring players. As a fast-growing destination for Golf coach jobs and empower talented professionals to share... 

Switchboard Hiring

Solutions Consultant, AP Automation Job at Switchboard Hiring

 ...partner workshops to position Yooz as the leader in AP automation Create video capsules, sales scripts, and LinkedIn content to amplify Yooz's value proposition Partner with sales, marketing, and product leadership to align activities, coordinate messaging, and respond... 

Bechtel

Insulation Field Engineer Job at Bechtel

 ...Understanding of applicable Bechtel work processes including Standard Work Process Procedures is preferred. Experience in oil, gas, refinery, petrochemical, minerals processing or power generating station construction is preferred. Familiarity with Bechtel Standard...