Job Description

Are you a dynamic marketing leader passionate about local food, powerful storytelling, and building brands that resonate? Do you excel in marketing strategy, team leadership, and community engagement? If so, we want to hear from you! As Director of Marketing, you will work closely with the leadership team to promote all nine Skinny Pancake restaurants in three states (VT, MA, and NY). As Director of Marketing, you will be instrumental in elevating our brand, engaging with guests, and driving our mission forward.

About Us:

At The Skinny Pancake, we are on a mission to change the world by building a safer, healthier, and more delicious food shed while providing fun and affordable everyday enjoyment. We take pride in using fresh, local, high-quality ingredients, cooking from scratch, and creating welcoming community gathering places. 

Why Join Us?

• Competitive salary range: $70,000–$80,000, based on experience
• Participation in stock options program
• 80 hours of accrued Paid Time Off (PTO)
• Work-life balance – lead marketing initiatives while enjoying flexibility
• Medical insurance (currently Blue Cross Blue Shield) with two plan options and a company contribution
• Options for dental and vision insurance
• Free shift meals and team member dining discount
• 24/7 Employee Assistance Program (EAP)
• Health Savings Account (HSA) access
• 401(K) plan with company match up to 4%
• Community share of agriculture (CSA) match program
• The chance to shape the future of an innovative brand
• Join a leadership team that values collaboration, creativity, and making a difference while expanding our presence across Vermont, Massachusetts, and New York.

What We Value

We are culture-focused, diverse, and committed to improving the quality of life for industry professionals. As we expand, our marketing strategy evolves to create unique experiences for our guests and drive meaningful brand engagement. We recognize and reward innovation, creativity, and hard work.

Director of Marketing Qualifications & Key Skills:

• Experience & Leadership: Minimum of 5 years in marketing, with at least 2 years in a leadership role
• Brand Development: Expertise in branding, content strategy, social media, and community engagement
• Marketing Strategy: Strong ability to develop and execute campaigns that drive revenue and brand recognition
• Digital Marketing: Expertise in SEO optimization, analytics, geo-fencing, and audience insights
• Advertising & Media: Experience in ad buying, social media marketing, and managing digital platforms
• Financial & Budget Management: Smart financial decision-making, including tracking marketing ROI
• Graphic Design & Creative Direction: Hands-on experience or strong ability to manage creative teams
• Copywriting & Communication: Skilled in crafting compelling content and proofreading for accuracy
• Training & Team Development: Ability to mentor marketing team members and foster growth
• Hospitality & Industry Expertise: A background in restaurant or hospitality marketing is a strong advantage
• Vendor & Partnership Management: Ability to strengthen brand presence through industry relationships

Director of Marketing Responsibilities:

• Develop and execute marketing strategies that align with company goals
• Manage brand identity, digital presence, and content creation
• Lead and develop the marketing team, ensuring high performance and creativity
• Analyze market trends, customer feedback, and sales data to optimize campaigns
• Oversee social media, partnerships, and PR initiatives to enhance brand awareness
• Work closely with restaurant operations to support promotions and events
• Build and maintain community relations, fostering local partnerships
• Ensure consistent messaging across all platforms

We’d love to hear from innovative, driven, and creative marketing leaders who thrive in a fast-paced, mission-driven environment. Apply today to shape the future of The Skinny Pancake by telling our story, expanding our impact, and building lasting connections with our community!

Skinny Pancake is an Equal Opportunity Employer:

All qualified applicants will be considered for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military, and veteran status.

*All benefits and perks are subject to the guidelines contained in the employee handbook.

**Some travel may be required during the first 6-8 weeks of employment for optimal training and on an ongoing basis for restaurant visits.

Love Local. The Skinny Pancake is on a mission to change the world by building a safer, healthier, and more delicious food shed while creating everyday enjoyment that is both fun and affordable. Please join us.

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